{"id":4892,"date":"2025-07-21T21:01:46","date_gmt":"2025-07-21T15:31:46","guid":{"rendered":"https:\/\/belgaumnow.com\/?p=4892"},"modified":"2025-07-22T21:02:00","modified_gmt":"2025-07-22T15:32:00","slug":"sunfeast-moms-magic-advocates-for-adoption-challenges-societal-biases","status":"publish","type":"post","link":"https:\/\/belgaumnow.com\/?p=4892","title":{"rendered":"“Sunfeast Mom\u2019s Magic Advocates for Adoption, Challenges Societal Biases”"},"content":{"rendered":"

Sunfeast Mom\u2019s Magic Champions Adoption in India, Challenges Societal Biases<\/strong><\/h1>\n

Celebrating Motherhood Beyond Biology<\/strong><\/h2>\n

Bengaluru:<\/strong>\u00a0Sunfeast Mom\u2019s Magic, ITC\u2019s cherished cookie brand, has long celebrated the warmth and strength of motherhood. This year, the brand is taking its mission further by advocating for the normalization of adoption in India, challenging deep-seated societal biases that often undermine adoptive mothers.<\/p>\n

Despite growing awareness, adoption in India continues to be shrouded in stigma, with many questioning whether adoptive mothers can love their children as deeply as biological mothers. Sunfeast Mom\u2019s Magic aims to dismantle these misconceptions, emphasizing that motherhood is defined by love\u2014not genetics.<\/p>\n

A Thought-Provoking Discussion on Adoption<\/strong><\/h2>\n

To drive this conversation forward, Mom\u2019s Magic hosted a compelling panel discussion in Kolkata titled\u00a0\u2018Normalizing and Encouraging Adoption in India\u2019<\/em>. The event brought together influential voices, including:<\/p>\n

    \n
  • \n

    Soumeta Medhora<\/strong>, Secretary of The Indian Society for Sponsorship and Adoption (ISSA)<\/p>\n<\/li>\n

  • \n

    Mandira Bedi<\/strong>, Actor and adoptive mother<\/p>\n<\/li>\n

  • \n

    Shuvadip Banerjee<\/strong>, Chief Digital Marketing Officer, ITC Foods<\/p>\n<\/li>\n

  • \n

    Aniruddha Roy Chowdhury<\/strong>, Filmmaker and director of the upcoming film\u00a0Dear Maa<\/em><\/p>\n<\/li>\n

  • \n

    Jaya Ahsan<\/strong>, Acclaimed actor starring in\u00a0Dear Maa<\/em><\/p>\n<\/li>\n<\/ul>\n

    The panel delved into the emotional and societal challenges of adoption, sharing personal stories and discussing ways to foster greater acceptance.<\/p>\n

    Mandira Bedi\u2019s Heartfelt Perspective<\/strong><\/h2>\n

    Actor Mandira Bedi, who adopted her daughter Tara, spoke candidly about her experiences:<\/p>\n

    “Adoption is a beautiful and transformative choice, one that is driven entirely by love. As Tara\u2019s mother, I\u2019ve faced my share of questions and societal bias\u2014from being asked if I could love an adopted child as my own, to people assuming adoption is a last resort. But love doesn\u2019t come with conditions. That\u2019s why I truly value what brands like Mom\u2019s Magic are doing\u2014creating space for these conversations and helping society move beyond its outdated stereotypes, so that every child is embraced with a mother\u2019s love.”<\/em><\/p>\n

    A Poignant Tribute to Adoptive Mothers<\/strong><\/h2>\n

    The event also featured the unveiling of a touching poem,\u00a0\u201cDil Se Maa\u201d<\/em>, which celebrated the unconditional love of mothers\u2014particularly adoptive mothers who often face undue scrutiny. The poem reinforced the message that motherhood transcends biology.<\/p>\n

    ITC\u2019s Commitment to Inclusion<\/strong><\/h2>\n

    Shuvadip Banerjee, Chief Digital Marketing Officer of ITC Foods, highlighted the brand\u2019s mission:<\/p>\n

    “At Mom\u2019s Magic, we have always believed in celebrating the extraordinary power of a mother\u2019s love. Through this meaningful collaboration with the film\u00a0Dear Maa, we aim to spark important conversations around adoption and stand in solidarity with all mothers who create magic in a child\u2019s life\u2014regardless of how that treasured journey begins. Together, we hope to inspire greater acceptance, empathy, and inclusion for every form of motherhood.”<\/em><\/p>\n

    A Call for Change<\/strong><\/h2>\n

    Sunfeast Mom\u2019s Magic continues to challenge societal norms through impactful campaigns like\u00a0\u2018No More Missed Calls\u2019<\/em>,\u00a0\u2018Hug Her More\u2019<\/em>, and\u00a0\u2018Will of Change\u2019<\/em>. By championing adoption, the brand reinforces its belief that every child deserves a mother\u2019s love\u2014and that love knows no boundaries.<\/p>\n

    As the conversation around adoption gains momentum, initiatives like these play a crucial role in reshaping perceptions and fostering a more inclusive society.<\/p>\n

    \n

    Key Quotes:<\/strong><\/span><\/h2>\n
      \n
    1. \n

      Mandira Bedi:<\/strong>
      \n“Adoption is a beautiful and transformative choice, driven entirely by love. Society must move beyond outdated stereotypes\u2014a mother\u2019s love has no conditions.”<\/em><\/p>\n<\/li>\n

    2. \n

      Shuvadip Banerjee (ITC Foods):<\/strong>
      \n“We stand with all mothers who create magic in a child\u2019s life, whether by birth or adoption. Love defines motherhood, not biology.”<\/em><\/p>\n<\/li>\n

    3. \n

      From the Panel Discussion:<\/strong>
      \n“Adoption isn\u2019t a \u2018last resort\u2019\u2014it\u2019s an act of immense love. Yet, adoptive mothers still face unfair judgments. It\u2019s time for change.”<\/em><\/p>\n<\/li>\n<\/ol>\n

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      <\/div>\n","protected":false},"excerpt":{"rendered":"

      Sunfeast Mom\u2019s Magic Champions Adoption in India, Challenges Societal Biases Celebrating Motherhood Beyond Biology Bengaluru:\u00a0Sunfeast Mom\u2019s Magic, ITC\u2019s cherished cookie brand, has long celebrated the warmth and strength of motherhood. This year, the brand is taking its mission further by advocating for the normalization of adoption in India, challenging deep-seated societal biases that often undermine […]<\/p>\n","protected":false},"author":2,"featured_media":4893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[1110,1111,1112],"class_list":["post-4892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bengaluru","tag-magic","tag-mom","tag-sunfeast"],"_links":{"self":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4892"}],"version-history":[{"count":1,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4892\/revisions"}],"predecessor-version":[{"id":4894,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4892\/revisions\/4894"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/media\/4893"}],"wp:attachment":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}