{"id":4491,"date":"2025-06-19T22:13:31","date_gmt":"2025-06-19T16:43:31","guid":{"rendered":"https:\/\/belgaumnow.com\/?p=4491"},"modified":"2025-06-21T22:13:56","modified_gmt":"2025-06-21T16:43:56","slug":"kingfisher-taps-into-football-fever-becomes-afas-regional-sponsor-in-india","status":"publish","type":"post","link":"https:\/\/belgaumnow.com\/?p=4491","title":{"rendered":"Kingfisher Taps into Football Fever, Becomes AFA\u2019s Regional Sponsor in India"},"content":{"rendered":"
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Kingfisher Premium Water Partners with Argentine Football Association as Regional Sponsor in India<\/strong><\/h1>\n

Strategic Collaboration Aims to Engage Football Fans Nationwide<\/strong><\/h3>\n

June 19, 2025<\/strong>\u00a0\u2013 Kingfisher Premium Packaged Drinking Water, a flagship brand of United Breweries Ltd (part of the HEINEKEN Company), has secured a high-profile partnership with the Argentine Football Association (AFA) as its Regional Sponsor in India. The announcement was made at a grand event held at the iconic River Plate Stadium in Buenos Aires, marking a major milestone for both brands.<\/p>\n

Representing United Breweries, Mohit Raina, Category Head for Kingfisher, and Leandro Petersen, Chief Commercial & Marketing Officer of AFA, unveiled the collaboration, which aims to strengthen Kingfisher\u2019s presence in India\u2019s most passionate football markets\u2014West Bengal, Kerala, Goa, and the Northeast.<\/p>\n

A Shared Vision: Football, Fandom, and Community Engagement<\/strong><\/h3>\n

The partnership aligns with Kingfisher\u2019s brand ethos of celebration, togetherness, and joy while tapping into the growing influence of football in India. The campaign will feature a mix of on-ground and digital activations, including immersive fan experiences and grassroots football programs designed to nurture talent and deepen community engagement.<\/p>\n

Adding to the excitement, the Argentine National Team is scheduled to play an international friendly match in Kerala in October 2025\u2014an event expected to draw massive viewership and stadium attendance.<\/p>\n

Executive Perspectives: A Win-Win Collaboration<\/strong><\/h3>\n

Leandro Petersen, Chief Commercial & Marketing Officer of AFA, expressed his enthusiasm:\u00a0\u201cWe are thrilled to welcome Kingfisher Premium Packaged Drinking Water as a Regional Sponsor in India. This partnership strengthens our presence in one of the world\u2019s most passionate football markets and aligns with our mission to connect with fans globally through meaningful engagements.\u201d<\/em><\/p>\n

Vikram Bahl, Chief Marketing Officer of United Breweries Limited, added:\u00a0\u201cPartnering with the Argentine Football Association is a proud moment for Kingfisher. Football has the power to unite communities, and through this collaboration, we aim to bring that energy to life with memorable campaigns that celebrate the sport and reflect our brand\u2019s vibrant spirit.\u201d<\/em><\/p>\n

Strengthening Kingfisher\u2019s Legacy in Sports Sponsorship<\/strong><\/h3>\n

This strategic alliance reinforces Kingfisher\u2019s commitment to creating immersive consumer experiences while supporting the growth of football in India. By associating with one of the world\u2019s most iconic football institutions, the brand not only enhances its market positioning but also contributes to the sport\u2019s future in the country.<\/p>\n

With fan-centric initiatives and high-profile events on the horizon, this partnership is set to redefine football engagement in India, bringing fans closer to the game they love.<\/p>\n

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Key Highlights:<\/strong><\/span><\/h3>\n
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    Kingfisher becomes the\u00a0Regional Sponsor of AFA in India<\/strong>, targeting key football-loving regions.<\/p>\n<\/li>\n

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    Integrated fan engagement campaigns<\/strong>\u00a0planned, including grassroots programs.<\/p>\n<\/li>\n

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    Argentine National Team to play a friendly in Kerala<\/strong>\u00a0(October 2025), boosting local excitement.<\/p>\n<\/li>\n

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    Partnership reflects Kingfisher\u2019s commitment to\u00a0sports, community, and celebration<\/strong>.<\/p>\n<\/li>\n<\/ul>\n

    This version ensures clarity, impact, and a journalistic tone while maintaining objectivity and flow. Let me know if you’d like any refinements!<\/p>\n<\/div>\n

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    Quotes:<\/strong><\/span><\/h3>\n
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    1. \n

      Leandro Petersen, AFA Chief Commercial & Marketing Officer:<\/strong>
      \n“India\u2019s passion for football is undeniable. Partnering with Kingfisher allows us to engage fans in innovative ways while strengthening our presence in this key market.”<\/em><\/p>\n<\/li>\n

    2. \n

      Vikram Bahl, CMO, United Breweries Limited:<\/strong>
      \n“Football and Kingfisher share a common spirit\u2014energy, celebration, and bringing people together. This partnership is more than a sponsorship; it\u2019s about creating unforgettable moments for fans.”<\/em><\/p>\n<\/li>\n

    3. \n

      Mohit Raina, Category Head, Kingfisher:<\/strong>
      \n“With AFA, we\u2019re not just sponsoring a team\u2014we\u2019re investing in the future of football in India, from grassroots to the grand stage.”<\/em><\/p>\n<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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      Kingfisher Premium Water Partners with Argentine Football Association as Regional Sponsor in India Strategic Collaboration Aims to Engage Football Fans Nationwide June 19, 2025\u00a0\u2013 Kingfisher Premium Packaged Drinking Water, a flagship brand of United Breweries Ltd (part of the HEINEKEN Company), has secured a high-profile partnership with the Argentine Football Association (AFA) as its Regional […]<\/p>\n","protected":false},"author":2,"featured_media":4492,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1029,1030,1028],"class_list":["post-4491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-collaboration","tag-football","tag-kingfisher"],"_links":{"self":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4491"}],"version-history":[{"count":1,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4491\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4491\/revisions\/4493"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/media\/4492"}],"wp:attachment":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}