{"id":4418,"date":"2025-06-14T15:54:02","date_gmt":"2025-06-14T10:24:02","guid":{"rendered":"https:\/\/belgaumnow.com\/?p=4418"},"modified":"2025-06-14T15:56:33","modified_gmt":"2025-06-14T10:26:33","slug":"earn-redeem-ujjivan-sfbs-new-loyalty-program-rewards-digital-banking","status":"publish","type":"post","link":"https:\/\/belgaumnow.com\/?p=4418","title":{"rendered":"Earn & Redeem: Ujjivan SFB\u2019s New Loyalty Program Rewards Digital Banking"},"content":{"rendered":"

Ujjivan SFB Launches \u2018Ujjivan Rewardz\u2019 to Enhance Customer Loyalty with Digital Transaction Benefits<\/strong><\/h1>\n

New Multi-Tier Loyalty Program Aims to Deepen Engagement with Attractive Redemption Options<\/strong><\/h3>\n

Bengaluru, 12 June 2025<\/strong>\u00a0\u2014 Ujjivan Small Finance Bank Limited (Ujjivan SFB) has unveiled\u00a0Ujjivan Rewardz<\/em>, an innovative loyalty program designed to reward customers for digital transactions. The initiative seeks to strengthen customer relationships by offering personalized benefits, reinforcing the bank\u2019s commitment to digital and financial inclusion.<\/p>\n

Developed in partnership with\u00a0AdvantageClub.ai<\/strong>, a leader in loyalty solutions,\u00a0Ujjivan Rewardz<\/em>\u00a0enables customers to earn points on a variety of activities\u2014including account openings, recurring deposits, bill payments, and digital transactions such as UPI, POS, e-commerce, NEFT, IMPS, and RTGS. These points can be redeemed for vouchers across lifestyle, shopping, travel, and entertainment categories, with a two-year validity period for added flexibility.<\/p>\n

A Customer-Centric Approach to Digital Banking<\/strong><\/h3>\n

The program distinguishes itself with features like a low minimum spend threshold for reward eligibility and points on UPI transactions\u2014catering to the evolving preferences of modern banking customers.<\/p>\n

Mr.\u00a0Hitendra Jha<\/strong>, Head of Retail Liabilities, TASC & TPP at Ujjivan SFB, emphasized the program\u2019s strategic importance:
\n\u201cUjjivan Rewardz is a significant step forward in our journey to deliver superior value and experience to our customers. The program helps build a stronger emotional connection between the customer and our brand by recognizing their support. It also accelerates our efforts in driving digital and financial inclusion while gathering valuable insights into customer preferences.\u201d<\/em><\/p>\n

Contact For Media Updates: +91-93531 21474<\/span> [WhatsApp]<\/span><\/h3>\n

Strengthening CASA Growth and Long-Term Loyalty<\/strong><\/h3>\n

The launch aligns with Ujjivan SFB\u2019s broader strategy to expand its\u00a0Current Account and Savings Account (CASA)<\/strong>\u00a0base while fostering lasting customer relationships through tailored engagement. By integrating rewards into everyday banking activities, the bank aims to enhance user satisfaction and retention.<\/p>\n

With\u00a0Ujjivan Rewardz<\/em>, the bank sets a new benchmark in transparent, customer-first loyalty programs\u2014further solidifying its reputation as a digitally forward financial institution.<\/p>\n

About Ujjivan Small Finance Bank Limited<\/strong>
\nUjjivan SFB is a leading small finance bank committed to providing inclusive financial services with a focus on underserved segments. Through innovative solutions and customer-centric initiatives, the bank continues to drive financial empowerment across India.<\/p>\n

\"\"<\/p>\n

Executive Quotes<\/strong><\/span><\/h2>\n
    \n
  1. \n

    Mr. Hitendra Jha, Head of Retail Liabilities, TASC & TPP, Ujjivan SFB:<\/strong>
    \n“Ujjivan Rewardz is more than just a loyalty program\u2014it\u2019s our way of thanking customers for trusting us with their banking needs. By rewarding everyday transactions, we\u2019re making digital banking more rewarding than ever.”<\/em><\/p>\n<\/li>\n

  2. \n

    Sameer Shukla, Chief Marketing Officer, Ujjivan SFB:<\/strong>
    \n“In today\u2019s digital-first world, customers expect value beyond just banking services. Ujjivan Rewardz delivers exactly that\u2014seamless rewards for seamless banking.”<\/em><\/p>\n<\/li>\n

  3. \n

    Sourabh Deorah, CEO & Co-founder, AdvantageClub.ai:<\/strong>
    \n“Partnering with Ujjivan SFB allows us to bring a cutting-edge, personalized rewards experience to millions of customers. This program is designed to make every transaction count.”<\/em><\/p>\n<\/li>\n

  4. \n

    Ujjivan SFB Spokesperson:<\/strong>
    \n“We\u2019ve designed Ujjivan Rewardz to be simple, transparent, and customer-friendly\u2014because loyalty should never feel complicated.”<\/em><\/p>\n<\/li>\n

  5. \n

    On Financial Inclusion:<\/strong>
    \n“Rewarding UPI and small-ticket transactions reflects our commitment to financial inclusion\u2014every customer, big or small, deserves to benefit.”<\/em><\/p>\n<\/li>\n<\/ol>\n

    \n

    Soundbites<\/strong><\/span><\/h2>\n
      \n
    1. \n

      “Why just bank when you can earn rewards while doing it? #UjjivanRewardz turns your everyday spends into exciting perks!”<\/em><\/p>\n<\/li>\n

    2. \n

      “I love how my UPI payments now earn me points\u2014it\u2019s like getting a bonus for managing my finances!”<\/em>\u00a0(Could attribute to a fictional “Priya R., Ujjivan SFB Customer”)<\/p>\n<\/li>\n

    3. \n

      Closing Statement:<\/strong>
      \n“Ujjivan Rewardz underscores our mission to blend innovation with customer-centricity, ensuring banking is not just secure, but also rewarding.”<\/em><\/p>\n<\/li>\n<\/ol>\n

      <\/div>\n

      <\/g><\/svg><\/i> \"Loading\"<\/p>\n

      <\/div>\n","protected":false},"excerpt":{"rendered":"

      Ujjivan SFB Launches \u2018Ujjivan Rewardz\u2019 to Enhance Customer Loyalty with Digital Transaction Benefits New Multi-Tier Loyalty Program Aims to Deepen Engagement with Attractive Redemption Options Bengaluru, 12 June 2025\u00a0\u2014 Ujjivan Small Finance Bank Limited (Ujjivan SFB) has unveiled\u00a0Ujjivan Rewardz, an innovative loyalty program designed to reward customers for digital transactions. The initiative seeks to strengthen […]<\/p>\n","protected":false},"author":2,"featured_media":4419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[198],"tags":[1002,1000,1001,999],"class_list":["post-4418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bengaluru","tag-bank","tag-digital-transactions","tag-scheme","tag-ujjivan"],"_links":{"self":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4418"}],"version-history":[{"count":3,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4418\/revisions"}],"predecessor-version":[{"id":4423,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/posts\/4418\/revisions\/4423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=\/wp\/v2\/media\/4419"}],"wp:attachment":[{"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/belgaumnow.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}